funnel-analysis

Analyzes user conversion funnels to identify where users drop off and why. Calculates conversion rates between steps, compares funnels across segments, and recommends optimizations. Supports funnels f

SKILL.md

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Funnel Analysis

Analyze conversion funnels to identify drop-off points and optimize user journeys.

Integrations: Mixpanel, Google Analytics

When to Use

  • The user wants to understand where users drop off in a flow
  • Conversion optimization is needed for onboarding or checkout
  • The user mentions "funnel analysis", "drop-off", or "conversion rate"

Steps

Step 1: Define Funnel Steps

Identify the sequential steps in the user journey.

Step 2: Calculate Conversion Rates

Compute step-by-step conversion rates and identify drop-offs.

Step 3: Segment Analysis

Compare funnel performance across user segments.

Step 4: Recommend Optimizations

Suggest improvements for the biggest drop-off points.

Output

Deliver:

  • Funnel visualization with conversion rates
  • Drop-off analysis with root causes
  • Optimization recommendations by priority