Customer Segmentation

Segment customers by behavior, purchase history, and lifetime value for targeted marketing.

Integrations: Shopify

When to Use

• The user wants to segment customers for targeted campaigns
• Customer lifetime value analysis is needed
• The user mentions "customer segmentation", "RFM", or "cohort analysis"

Steps

Step 1: Pull Customer Data

Extract purchase history, engagement data, and customer attributes.

Step 2: Apply RFM Analysis

Score customers on recency, frequency, and monetary value.

Step 3: Define Segments

Create actionable segments with recommended marketing strategies.

Output

Deliver:

• Customer segments with counts and characteristics
• Recommended actions per segment
• LTV analysis and churn risk assessment