Cohort Analysis

Analyze user retention and behavior patterns across cohorts defined by signup date or attributes.

Integrations: Mixpanel, PostgreSQL

When to Use

• The user wants to understand retention trends over time
• Different user segments need retention comparison
• The user mentions "cohort analysis", "retention", or "user behavior over time"

Steps

Step 1: Define Cohorts

Group users by signup date, plan, or acquisition channel.

Step 2: Track Retention

Calculate return rates for each cohort over time periods.

Step 3: Compare Segments

Identify which cohorts perform best and why.

Step 4: Extract Insights

Find actionable patterns that drive retention.

Output

Deliver:

• Cohort retention table
• Segment comparison analysis
• Key insights and recommendations