cro-expert-kit

Conversion rate optimization techniques, A/B testing, user psychology, and analytics

SKILL.md

GitHub

CRO Expert Kit Skill

This skill provides conversion rate optimization guidance.

Core Principles

  • User psychology and behavioral economics
  • Funnel analysis and drop-off identification
  • Hypothesis-driven experimentation
  • Statistical significance in A/B testing
  • Qualitative + quantitative research

Techniques

  • Landing page optimization
  • Form optimization and reduction
  • Trust signals and social proof
  • Urgency and scarcity (ethical)
  • Personalization strategies
  • Mobile-specific optimizations

Tools & Measurement

  • Analytics setup (GA4, Mixpanel, PostHog)
  • Heatmaps and session recordings
  • A/B testing platforms
  • User feedback collection
  • Conversion funnel dashboards

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