youtube-video-kit — one keyword, one video, one kit

Max records the face; everything else is produced here. The video targets the SAME keyword as an existing page (usually a /best/<slug> page) so the two boost each other: the page embeds the video (videoId seam already live in lib/seo/best-pages.ts + components/seo/lite-youtube.tsx + VideoObject JSON-LD), and the video description links the page.

Inputs

• A slug (e.g. crm-for-small-business) or keyword. Resolve the matching page + registry data (best-pages.ts contenders / competitor-pricing.ts numbers).

Produce (write everything to docs/strategy/video-kits/<slug>/)

1. script.md — 6-9 minutes spoken (~950-1400 words), structured:
   • COLD OPEN (first 15s): the pain number, not the topic ("A missed call costs a plumber about $120. Here's the CRM setup that stops that.")
   • The honest framing sentence early: "I build one of these tools, so I'm biased — I'll tell you exactly when the others win." (never-lies ON camera too)
   • One chapter per contender, EXACTLY the facts from the registry (same numbers, same hedges — the video must never contradict the page), each with the honest watchOut.
   • SeldonFrame's chapter states the flat price + the free build-before-signup.
   • CLOSE: "full written breakdown + the calculator is linked below."
   • Short sentences, spoken register, grade-6. Mark [B-ROLL: show <page URL>] cues where screen-recording the live page fits.
2. thumbnail.png — pull from the live OG endpoint (it IS a thumbnail generator): https://www.seldonframe.com/api/og?kind=best&title=...&aud=...&n=... (or kind=tool for calculator videos). Download it; if a stronger hook exists, note alternate param text. 1200x630 upscales fine for YT.
3. metadata.md —
   • 3 title options, keyword-FIRST ("Best CRM for Small Business in 2026 — honest ranking (I build one)"), ≤60 chars preferred.
   • Description: keyword in the first sentence, then the page link, the matching calculator link, timestamp chapters, and the standing disclosure line.
   • Chapters (from the script sections, MM:SS placeholders).
   • Pinned comment draft: the one-line honest summary + page link.
   • 10-15 tags.
4. shorts.md — 3 clip specs (start/end cue by script section, the hook line, vertical caption text) for the repurpose pass. No native shorts content.

After Max publishes

Given the videoId: set videoId (+ videoUploadDate YYYY-MM-DD) on the matching BEST_PAGES entry in lib/seo/best-pages.ts, run the seo specs, commit, push, merge per the house merge method. The page then renders the lite embed + VideoObject schema automatically.

Rules

• Facts come ONLY from the registries — if the script needs a number the registry lacks, flag it, don't invent it.
• The disclosure line is non-negotiable and appears in script + description.
• One video = one keyword = one kit dir. Don't bundle.