Copywriting

Resolve the deliverable, audience, purpose and accepted brand voice from the brief. Ask only for a missing decision that would change the copy. Load the relevant reference group below: landing/CTA, email, headlines, social, or style extraction. Formulas are optional structures, not authority to override voice. A restrained brand rejecting urgency gets calm concrete copy, not invented scarcity to satisfy PAS/AIDA.

Ground product, performance, numerical and testimonial claims in supplied evidence or cited sources. Do not invent customer proof. Preserve uncertainty and distinguish proposed claims. Deliver copy in the requested format/path, checking audience fit, factual support and CTA. Use existing output conventions; no Engineer-only organization skill is required.

References