cc-repurpose

When to use

Use this when you have one anchor asset (a long video, podcast, essay, or webinar) and want to spin it into multiple platform-native pieces that each respect their platform's norms — not the same caption pasted everywhere.

Not for: creating the original anchor content, or a single-platform post (use the format-specific cc-* skill directly).

Method

1. Identify the anchor and mine it for atoms: standalone hooks, quotable lines, data points, and self-contained moments. Decision point: a good atom makes sense with zero context from the anchor.
2. Map atoms to platforms by fit, not by force. Short clips → Shorts/Reels/TikTok; insights/threads → X/LinkedIn; teardown → newsletter; stills/quotes → carousel/image posts.
3. Re-hook every derivative. Each piece needs its own native hook — never lift the anchor's intro, which assumes context the new viewer lacks.
4. Adapt to platform norms: aspect ratio, length, tone, caption style, hashtags. Decision point: if an atom does not fit a platform natively, skip that platform rather than forcing it.
5. Sequence the rollout so pieces cross-promote and drive back to the anchor and the owned channel (email).
6. Link back: each derivative should have a path to the full anchor.

Example

Anchor: 20-min video "5 budgeting mistakes." Atoms: 5 mistakes (one each), 1 surprising stat, 1 strong quote. Repurpose: 5 Shorts (one mistake each, fresh hooks like "This budgeting habit is costing you $400/mo"); 1 X thread listing all five with the stat; 1 LinkedIn post on mistake #3 for professionals; 1 newsletter expanding mistake #1 with a template; 1 quote carousel. All link back to the full video; the newsletter drives email signups.

Pitfalls

• Copy-pasting the same caption and clip everywhere, which reads as spam and underperforms natively.
• Reusing the anchor's intro as the derivative's hook — it lands flat out of context.
• Forcing an atom onto a platform where it does not fit instead of skipping it.
• No link back to the anchor, so repurposing drives no compounding traffic.

Output format

ANCHOR: <asset>  |  CORE TOPIC: <...>

ATOMS:
- <atom 1> ... <atom N>

REPURPOSE MAP:
| Platform | Format | Atom used | New hook | Norms (ratio/length/tone) |
|----------|--------|-----------|----------|---------------------------|
| ...      | ...    | ...       | ...      | ...                       |

ROLLOUT SEQUENCE: <order + timing>
LINK-BACK: each piece -> <anchor / email>