Renew social and paid ads

Blog posts still follow renew-blog-writing. This skill is for Instagram, Facebook, and Meta ads. The feed and the paid catalog are a mix of video, static, and carousel. Do not ship a week or a campaign that is only one of those.

The catalog is docs/content/social/. Entity facts and locked claims stay in docs/search-visibility.md.

Skills

pipeline.json names the skills to open for a stage, and the brand those skills paint.

1. Read skills.use and open a skill when its when matches the stage and the unit format.
2. Take the line under take. Leave the line under ignore.
3. The brand is Renew Implant Centre. Colors, type, and the wordmark come from design-system.json. A skill supplies a technique. It does not supply a brand.
4. Design skills in that list cover banner layout, token checks, carousel structure, and contrast. Video skills cover Remotion compositions and OpenMontage motion, captions, and cuts. They change how a frame is built. They leave the Renew palette, the two typefaces, and the wordmark alone.

Design system, every time

1. Read docs/content/social/design-system.json before writing a frame, a prompt, or a caption.
2. Colors are token names (accent, carbon, aqua-deep, …). The hex values are copied from :root in src/app/globals.css. If the CSS changes, update the JSON in the same change. Do not invent a green, a blue, or a gold.
3. Type is DM Serif Display (headlines, weight 400) and Plus Jakarta Sans (labels and body). The wordmark is the word renew in the serif and implants in small caps. There is no logo file. Do not draw a tooth icon in its place.
4. Light grounds use aqua eyebrows. Dark grounds use lime eyebrows. The CTA is always a fully rounded lime pill with near-black text.
5. A single thin aqua arch stroke is allowed. It reads as a jaw curve, not a logo.
6. Formats are declared in design-system.json:
   • video is 1080×1920, with a spoken line. The last 2.5 seconds are layout video-end-card.
   • static is one 1080×1350 frame, also cut to 1080×1080. No voiceover.
   • carousel is 1080×1350 slides. The last slide is layout cta-still.
7. Call buildPromptPrefix() from src/lib/social-pipeline.ts for any generated frame. Clinic stills must be paths in approvedMedia.

Produce one unit

1. Pick a ready unit from ads.json (paid) or organic-calendar.json (feed). Skip anything that needs a signed social release.
2. Follow format. Video speaks hook, spoken, and onScreen. Static and carousel put onScreen and slide lines on the frame and use body as the caption. Do not paste the original Gemini hook back in. Do not turn a static or carousel unit into a video to save a setup.
3. The click is https://renewimplants.vercel.app plus ctaHref. Build it with absoluteClickHref() from src/lib/social-pipeline.ts. The quiz is about two minutes and nine questions. www.renewimplants.ca does not serve that page. On video the phone 613-841-6111 may be spoken. On static and carousel it sits on the card. It is not a second price offer.
4. If testimonialName is set, the words must stay a verbatim excerpt of that review in src/content/testimonials.ts. Do not show that person’s face.
5. concept-denture-slip is a generated older adult with lived-in skin, wrinkles, and laugh lines. No name, no blood, no needles, no extra facial or hand features. The end card is still the design system.
6. Cross-posting follows distribution.json. Do not invent a third clinic, a new domain, or a city price page.

Gate

npx vitest run src/lib/social-pipeline.test.ts

The test fails if a catalog collapses back to one format, a unit leaves the palette, a static or carousel grows a voiceover, a carousel skips the closing card, the copy quotes a price, calls Tom Szarski “Dr.”, says guarantee, or names a patient who is not in the review file.