AI Conversion Ops

AI-powered conversion rate optimization: landing page audits, CRO scoring, survey segmentation, and lead magnet generation.

Tools

CRO Audit (scripts/cro_audit.py)

Fetches a landing page and scores it across 8 conversion dimensions (0–100 each): Headline Clarity, CTA Visibility, Social Proof, Urgency, Trust Signals, Form Friction, Mobile Responsiveness, Page Speed Indicators.

Output: per-dimension scores, priority fixes ranked by impact, before/after suggestions, industry benchmark comparison, overall letter grade (A+–F).

See references/cro-audit.md for full CLI usage and supported industries.

Survey-to-Lead-Magnet Engine (scripts/survey_lead_magnet.py)

Ingests survey CSV data, clusters respondents by pain point, and generates lead magnet briefs for each segment.

Output: pain point clusters with respondent counts, segments ranked by size and commercial potential, per-segment lead magnet brief (title, format, hook, content outline, CTA, viral/conversion scores), prioritized implementation roadmap.

See references/survey-lead-magnet.md for full CLI usage and CSV format details.

Configuration and Workflow

No API keys required. Both tools work with local analysis only.

See references/recommended-workflow.md for environment variables, dependencies, and recommended weekly/monthly cadence.

Related skills

• content-ops — quality scoring gate for the content before conversion work begins
• autoresearch — generates and multi-round-optimizes the conversion-copy variants this skill then audits and scores