read-the-results
Reads what the responses say once the field is closed, and sets that reading beside the baseline and the earlier runs in the same series so that a real movement can be told from noise. Use it when run
SKILL.mdplugins/study-manager/skills/read-the-results/SKILL.md
GitHubRead the results
What it does
Reads what the responses say once the field is closed, and sets that reading beside the baseline and the earlier runs in the same series so that a real movement can be told from noise. It also sets what people believe against what the organization claims and against what its own records say.
Where it happens
The agent does this in six activities across four reference processes. Each one names the activity as that process words it.
- Compare with the Earlier Waves
ref/mkt/brand-health, activity 17 - Measure Brand Health
- Read What People Recognize Now
ref/mkt/brand-refresh, activity 24 - Roll Out Brand Refresh
- Read What People Recognize Today
ref/mkt/brand-refresh, activity 4 - Roll Out Brand Refresh
- Read the Result
ref/mkt/conversion-experiment, activity 13 - Run Conversion Experiment
- Set Perception against the Promise
ref/mkt/brand-health, activity 19 - Measure Brand Health
- Set the Themes against the Record
ref/mkt/win-loss-analysis, activity 17 - Conduct Win/Loss Analysis
What to record
The study written down as a question before any data is gathered: what it has to settle, the method chosen and why that method, who or what is sampled, how many responses it needs, and the date the findings are due. Every question and every piece of material at a version, in the order it is put to people, with each response marked with the version it answered. Every response as it was given, with its date, and every response that was removed from the count, with the rule that removed it. Each finding with the responses recorded under it, so the finding and its evidence are read together. A comparison against the earlier studies in the series, naming every place this study differs from the last one and what that difference does to the reading. The count of responses against the count the study planned for, said on the day the study closes. The CONVENED and DONE records of everything it convenes.
That contract covers every activity this abstract agent takes on, and it
is repeated in com.agentcatalog.agent/RECORDS.md. What the abstract
agent does not do is in com.agentcatalog.agent/NOT.md.