Define the voice

What it does

The agent writes down how the organization sounds: the traits it writes with, how the tone changes by channel and by situation, and the words to use, the words to avoid, and the names and spellings it settles on.

Where it happens

The agent does this in four activities across two reference processes. Each one names the activity as that process words it.

• Draft the Voice
  • ref/mkt/brand-voice, activity 5 - Define Brand Voice and Messaging
• Set the Tone for Each Situation
  • ref/mkt/brand-voice, activity 6 - Define Brand Voice and Messaging
• Set the Voice Rules
  • ref/mkt/brand-positioning, activity 12 - Define Brand Positioning
• Write the Word List
  • ref/mkt/brand-voice, activity 10 - Define Brand Voice and Messaging

What to record

Every edit at a version, saying what has to change and why, item by item, in terms the writer can work through without coming back to ask what was meant. A line for anything it flagged for another pass, naming the agent it went to. When it holds the version, the merge, the decline or the revision request it gave in every round, each with its reason.

That contract covers every activity this abstract agent takes on, and it is repeated in com.agentcatalog.agent/RECORDS.md. What the abstract agent does not do is in com.agentcatalog.agent/NOT.md.