Brief the piece

What it does

The agent opens the work by telling everyone who will write, draw or promote the same thing at the same time: what is wanted, what is changing, and when it is due.

Where it happens

The agent does this in seven activities across nine reference processes. Each one names the activity as that process words it.

• Brief the Agents that Write to It
  • ref/mkt/brand-voice, activity 17 - Define Brand Voice and Messaging
• Brief the Department
  • ref/mkt/content-calendar, activity 13 - Plan Content Calendar
• Brief the Entry
  • ref/mkt/award-entry, activity 5 - Submit Award Entry
• Brief the Makers
  • ref/mkt/brand-guidelines, activity 4 - Publish Brand Guidelines
  • ref/mkt/brand-voice, activity 4 - Define Brand Voice and Messaging
  • ref/mkt/customer-newsletter, activity 5 - Publish Customer Newsletter
  • ref/mkt/landing-page, activity 4 - Publish Landing Page
• Brief the Pages in the Cycle
  • ref/mkt/refresh-content, activity 10 - Refresh Published Content
• Brief the Piece
  • ref/mkt/long-form-content, activity 3 - Produce Long-Form Content
• Brief the Story
  • ref/mkt/customer-case-study, activity 6 - Produce Customer Case Study

What to record

Every edit at a version, saying what has to change and why, item by item, in terms the writer can work through without coming back to ask what was meant. A line for anything it flagged for another pass, naming the agent it went to. When it holds the version, the merge, the decline or the revision request it gave in every round, each with its reason.

That contract covers every activity this abstract agent takes on, and it is repeated in com.agentcatalog.agent/RECORDS.md. What the abstract agent does not do is in com.agentcatalog.agent/NOT.md.