Brief the makers

What it does

The agent says what has to be made and by when, so everyone who writes or draws hears the same request at the same time.

Where it happens

The agent does this in four activities across seventeen reference processes. Each one names the activity as that process words it.

• Brief the Agents that Act
  • ref/mkt/onboarding-email-program, activity 5 - Run Onboarding Email Program
• Brief the Agents that Remake the Material
  • ref/mkt/brand-refresh, activity 11 - Roll Out Brand Refresh
• Brief the Creatives
  • ref/mkt/social-campaign, activity 3 - Run Social Media Campaign
• Brief the Makers
  • ref/mkt/account-based-play, activity 7 - Run Account-Based Play
  • ref/mkt/brand-guidelines, activity 4 - Publish Brand Guidelines
  • ref/mkt/brand-identity, activity 4 - Develop Brand Identity
  • ref/mkt/brief-industry-analyst, activity 4 - Brief Industry Analyst
  • ref/mkt/co-marketing-campaign, activity 4 - Run Co-Marketing Campaign
  • ref/mkt/conversion-experiment, activity 5 - Run Conversion Experiment
  • ref/mkt/creative-assets, activity 3 - Produce Creative Assets
  • ref/mkt/customer-newsletter, activity 5 - Publish Customer Newsletter
  • ref/mkt/enable-channel-partner, activity 6 - Enable Channel Partner
  • ref/mkt/landing-page, activity 4 - Publish Landing Page
  • ref/mkt/nurture-sequence, activity 6 - Build Nurture Sequence
  • ref/mkt/sales-enablement-kit, activity 6 - Produce Sales Enablement Kit
  • ref/mkt/test-ad-creative, activity 7 - Test Ad Creative
  • ref/mkt/win-back-campaign, activity 7 - Run Win-Back Campaign

What to record

Every asset at a version with its sizes, and the license line for anything not made from scratch.

That contract covers every activity this abstract agent takes on, and it is repeated in com.agentcatalog.agent/RECORDS.md. What the abstract agent does not do is in com.agentcatalog.agent/NOT.md.