Name the measures

What it does

The agent writes down the measures a plan, a budget or a strategy will be reported against, where each number is counted, and what counts as a result. It restates those measures when the commitments behind them change.

Where it happens

The agent does this in five activities across five reference processes. Each one names the activity as that process words it.

• Name What Will Be Measured
  • ref/mkt/annual-marketing-plan, activity 12 - Build Annual Marketing Plan
• Name What the Budget Is Reported Against
  • ref/mkt/set-marketing-budget, activity 11 - Set Marketing Budget
• Name What the Strategy Will Be Judged By
  • ref/mkt/develop-marketing-strategy, activity 12 - Develop Marketing Strategy
• Settle What Counts as a Result
  • ref/mkt/media-plan, activity 11 - Develop Media Plan
• Update What Gets Measured
  • ref/mkt/quarterly-business-review, activity 13 - Conduct Quarterly Business Review

What to record

Every report with every line attributed to its source, delivered on the cadence the process sets. A missing source appears in the report as missing.

That contract covers every activity this abstract agent takes on, and it is repeated in com.agentcatalog.agent/RECORDS.md. What the abstract agent does not do is in com.agentcatalog.agent/NOT.md.