Ads Skill Router

Read the shared conventions once before any subcommand — it covers credentials, customer-id resolution, and the JSON envelope contract.

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Routing Rules

No argument: Do not assume or default. Ask the user which subcommand they want and show the commands table below.

First word matches a command (see table below): Read that command's reference file immediately and follow its instructions. Everything after the command name is the target or additional context.

First word doesn't match any command, but intent clearly maps to one: Read that command's reference file and proceed as if explicitly invoked.

Intent could map to two commands: Ask once which the user means. Do not guess.

IMPORTANT: Whichever command is resolved, you MUST read its reference file before doing anything else. Non-optional. The reference file defines the full workflow — without it you will skip steps the user expects.

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Execution Model

Use subagents aggressively. Every phase that can run independently must be fanned out to a subagent. Do not run phases sequentially when they can run in parallel.

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Commands

Command	Category	Description	Reference
init	Setup	One-time interactive scaffold of adkit.yaml (committed preferences) + .adkit.secrets.yaml (git-ignored credentials)	reference/init.md
create	Publishing	Publish a new search campaign from a processed idea markdown file, or a display campaign (responsive display ads) from a type: display brief	reference/create.md
audit	Analysis	Audit live ad strength and surface actionable fixes (read-only)	reference/audit.md
update	Publishing	Apply a plan to live campaigns: ad copy, extensions, keywords, budget, bidding, geo targeting, on/off	reference/update.md
report	Analysis	Pull performance metrics and generate a markdown + Chart.js dashboard	reference/report.md
research	Analysis	Research competitors + keywords: seed from competitors/campaign, expand to adjacent keywords/competitors, rank the landscape by theme (volume, cost, competitiveness)	reference/research.md
gtm	Planning	Generate keyword tiers and RSA ad copy for a processed idea	reference/gtm.md