Assets Organizing

Standardize asset output locations, naming conventions, and directory structures for all marketing outputs.

When to Use

Use this skill when:

• Creating content that needs file output (articles, videos, designs)
• Generating AI assets (images, storyboards, scripts)
• Organizing existing assets
• Determining output paths for new content types

Quick Reference

Output Paths

Asset Type	Path	Naming
Articles	assets/articles/{date}-{slug}/	{slug}.md + images/{date}-{slug}/
Storyboards	assets/storyboards/{date}-{slug}/	storyboard.md + scene-{N}-*.png
Videos	assets/videos/{date}-{slug}/	master.mp4 + scene-{N}.mp4
Transcripts	assets/transcripts/	{slug}.md
Writing Styles	assets/writing-styles/	{slug}.md
Banners	assets/banners/{campaign}/	{variant}-{size}.{ext}
Designs	assets/designs/{project}/	{type}-{variant}.{ext}
Infographics	assets/infographics/	{date}-{slug}.{ext}
Logos	assets/logos/	{name}-{variant}.{ext}
Social Posts	assets/posts/{platform}/	{date}-{slug}.{ext}
Generated	assets/generated/{type}/	{date}-{slug}.{ext}
Reports
Analytics	assets/reports/analytics/	{date}-{report-type}.md
SEO	assets/reports/seo/	{date}-{audit-type}.md
Social	assets/reports/social/	{date}-{platform}-{report-type}.md
Campaign	assets/reports/campaigns/	{date}-{campaign}-{report-type}.md
Performance	assets/reports/performance/	{date}-{channel}-report.md
Ads	assets/reports/ads/	{date}-{platform}-report.md
Email	assets/reports/email/	{date}-{campaign}-report.md
Funnel	assets/reports/funnels/	{date}-{funnel}-analysis.md
Content	assets/reports/content/	{date}-{content-type}-audit.md
Text Content
Copy	assets/copy/{type}/	{date}-{slug}.md
Ad Copy	assets/copy/ads/	{date}-{campaign}-{variant}.md
Email Copy	assets/copy/emails/	{date}-{sequence}-{slug}.md
Landing Pages	assets/copy/landing-pages/	{slug}.md
Headlines	assets/copy/headlines/	{date}-{topic}.md
Scripts	assets/scripts/{type}/	{slug}.md
Campaigns
Campaign Briefs	assets/campaigns/{date}-{slug}/briefs/	{type}-brief.md
Campaign Creatives	assets/campaigns/{date}-{slug}/creatives/	{channel}-{variant}.{ext}
Campaign Reports	assets/campaigns/{date}-{slug}/reports/	{date}-{report-type}.md
Campaign Assets	assets/campaigns/{date}-{slug}/assets/	{type}-{name}.{ext}
Sales
Pitches	assets/sales/pitches/	{date}-{industry}-{persona}.md
Proposals	assets/sales/proposals/	{date}-{client}-proposal.md
Case Studies	assets/sales/case-studies/	{date}-{client}-{outcome}.md
Battlecards	assets/sales/battlecards/	{competitor}.md
SEO
SEO Audits	assets/seo/audits/	{date}-{domain}-audit.md
Keyword Research	assets/seo/keywords/	{date}-{topic}-keywords.md
Schema Markup	assets/seo/schemas/	{page}-schema.json
Funnels
Funnel Designs	assets/funnels/designs/	{date}-{slug}-funnel.md
Funnel Audits	assets/funnels/audits/	{date}-{funnel}-audit.md
A/B Tests	assets/funnels/tests/	{date}-{test-name}.md
Leads
Scoring Models	assets/leads/scoring-models/	{date}-{model-name}.md
Segments	assets/leads/segments/	{segment-name}.md
ICP Profiles	assets/leads/icp-profiles/	{persona}.md
Community
Response Templates	assets/community/templates/	{situation}.md
FAQs	assets/community/faqs/	{topic}.md
Moderation Guides	assets/community/moderation/	{policy}.md
Retention
Retention Campaigns	assets/retention/campaigns/	{date}-{campaign}.md
Health Scoring	assets/retention/scoring-models/	{date}-{model}.md
Intervention Playbooks	assets/retention/playbooks/	{segment}.md
Attraction
Landing Page Content	assets/attraction/landing-pages/	{slug}.md
Lead Magnets	assets/attraction/lead-magnets/	{slug}.md
pSEO Templates	assets/attraction/pseo-templates/	{template-name}.md
Content Briefs	assets/attraction/content-briefs/	{date}-{topic}.md
Diagnostics
Campaign Audits	assets/diagnostics/campaign-audits/	{date}-{campaign}.md
Content Reviews	assets/diagnostics/content-reviews/	{date}-{content}.md

Naming Conventions

Load: references/naming-conventions.md

Directory Structure Rules

Load: references/directory-structure.md

Asset Type Details

Load: references/asset-types.md

Core Rules

1. Always use kebab-case for slugs and filenames
2. Date prefix for time-sensitive assets: {YYMMDD} or {YYMMDD-HHmm}
3. Self-contained folders for multi-file assets (articles, videos, storyboards)
4. Flat files for single-file assets (transcripts, writing-styles)
5. Platform subfolders for platform-specific content

Date Format

Use $CK_PLAN_DATE_FORMAT env var or default to YYMMDD-HHmm.

# PowerShell
Get-Date -UFormat "%y%m%d-%H%M"

# Bash
date +%y%m%d-%H%M

Pre-Output Checklist

Before writing any asset:

1. Determine asset type → get base path
2. Generate slug from topic/title
3. Check if folder/file exists (avoid overwrite)
4. Create directory structure if needed
5. Output all related files together

Integration Points

This skill integrates with:

• /video:create - Video assets
• /video:storyboard:create - Storyboard assets
• /content/blog - Article assets
• /campaign commands - Campaign assets
• content-creator agent - Various content
• ui-ux-designer agent - Design assets
• copywriter agent - Copy assets
• email-wizard agent - Email copy
• social-media-manager agent - Social posts
• campaign-manager agent - Campaign assets
• sale-enabler agent - Sales assets
• seo-specialist agent - SEO assets
• /seo commands - SEO audits
• funnel-architect agent - Funnel assets
• lead-qualifier agent - Lead assets
• community-manager agent - Community assets
• continuity-specialist agent - Retention assets
• attraction-specialist agent - Attraction assets
• campaign-debugger agent - Diagnostic reports
• content-reviewer agent - Review reports
• analytics skill - Analytics reports
• seo-optimization skill - SEO reports
• social-media skill - Social reports
• campaign-management skill - Campaign reports
• ads-management skill - Ads reports
• email-marketing skill - Email reports