Logo Concepts

Does: generates clean, editable SVG logo directions you can refine and ship. Solves: paying for five logo rounds before seeing anything usable. Triggers on: "give me logo concepts for [name]"

How Maxim does this

Routes to the brand + ui-styling + banner-design depth and emits 3–5 distinct SVG directions (real vector code you can edit — not a flat raster). If a Brand Kit is set, concepts stay inside your locked colors/fonts; if not, it proposes a palette and says so.

Behavioral overlay

• Frameworks (cited per ADR-007): Gestalt principles (closure, figure-ground) · Color Psychology · Golden Ratio / visual balance · Pre-attentive attributes (does it read at 16px?).
• Confidence tag (ADR-010): default 🟡 MEDIUM — a logo is subjective; this gives you strong, editable directions to pursue, not a finished mark. Each concept names the idea it expresses so you choose on strategy, not taste.
• No-fabrication: it won't claim trademark-clearance or originality — that's your designer/lawyer's call, and it says so.

Output

3–5 editable SVG concepts · the idea behind each · the one or two worth developing · usage notes (favicon / dark-bg legibility).