competitive-intel

Deep competitive intelligence. Research competitors, extract positioning and pricing, generate strategic comparison and recommendations.

Steps

Step 1: Define the competitive frame

Clarify:

• Your product/service: What are you competing with?
• Market category: What space are you in?
• Known competitors: Any the user already knows about?

Step 2: Research competitors (parallel agents)

Spawn 2-3 agents to research in parallel:

Agent 1 — Direct competitors:

• Search for products/services in the same category
• For each: name, URL, pricing, key features, target customer, funding/size
• Look at their landing pages, pricing pages, feature pages

Agent 2 — Adjacent competitors:

• Search for alternative approaches to the same problem
• Products in adjacent categories that could expand into this space
• Open-source alternatives

Agent 3 — Market context:

• Recent news, launches, shutdowns in this space
• Analyst reports or market sizing data
• Customer sentiment (reviews, Reddit, Twitter)

Step 3: Build the comparison matrix

Create a structured comparison:

Dimension	Your Product	Competitor A	Competitor B	Competitor C
Price
Target customer
Key differentiator
Strengths
Weaknesses
Feature 1
Feature 2

Step 4: Identify strategic insights

Analyse the comparison for:

Gaps you can exploit:

• Features competitors lack that customers want
• Price points nobody serves
• Customer segments being ignored
• Positioning angles nobody owns

Threats to watch:

• Well-funded competitors making moves
• Feature convergence (everyone building the same thing)
• Platform risk (dependency on a platform that could compete)

Your unfair advantages:

• What do you have that's hard to replicate?
• Speed, expertise, network, data, positioning?

Step 5: Strategic recommendations

Based on the analysis:

1. Positioning recommendation: How to position against the field
2. Pricing recommendation: Where to price and why
3. Feature priority: What to build (and not build) based on competitive gaps
4. Messaging: Key claims that differentiate you
5. Watch list: Competitors to monitor closely and triggers for action

Step 6: Write the intel report

Save to competitive-intel-[market].md:

# Competitive Intelligence — [Market/Product]

**Date:** [date]

## Market Overview
[2-3 sentences on the competitive landscape]

## Competitor Profiles

### [Competitor 1]
- **URL:** [url]
- **Pricing:** [pricing model and range]
- **Target:** [who they serve]
- **Strengths:** [bullets]
- **Weaknesses:** [bullets]

[Repeat for each competitor]

## Comparison Matrix
[Table from Step 3]

## Strategic Insights

### Gaps to Exploit
[bullets]

### Threats to Watch
[bullets]

### Your Advantages
[bullets]

## Recommendations
1. [Specific, actionable recommendation]
2. [Specific, actionable recommendation]
3. [Specific, actionable recommendation]

---
Sources: [list all URLs and sources used]

Output a summary of key findings and top recommendation.