Discover

Research the brand landscape for "$ARGUMENTS". Gather insights about the business, audience, competitors, and market to inform brand strategy.

Prerequisites

None — this is the first phase.

Process

1. Ask the user key discovery questions:

   • What does the business do? What problem does it solve?
   • Who is the target audience? (demographics, psychographics)
   • Who are the main competitors?
   • What makes this business different?
   • Are there existing brand elements to audit? (logo, colors, messaging)
   • What is the brand's aspiration? Where should it be in 3-5 years?

2. If existing brand assets exist:

   • Ask the user to place assets in .metapowers/branding/$ARGUMENTS/assets/ (logo/, fonts/, imagery/)
   • Review and document what exists
   • Assess current brand strengths and weaknesses

3. Competitive brand analysis:

   • Use WebSearch to research competitor brands
   • Document their positioning, visual identity, and messaging
   • Identify gaps and opportunities for differentiation

4. Audience research:

   • Use WebSearch to understand the target audience's preferences, behaviors, and expectations
   • Document audience personas with needs and pain points

5. Write the artifact to .metapowers/branding/$ARGUMENTS/01-discover.md with sections:

   • Business Overview — what the business does, its goals
   • Existing Brand Audit — current assets, strengths, weaknesses (if applicable)
   • Competitive Landscape — competitor brand analysis
   • Target Audience — personas, needs, expectations
   • Market Insights — trends, opportunities, gaps
   • Key Takeaways — most important findings for the Strategy phase

Output

The discovery brief written to .metapowers/branding/$ARGUMENTS/01-discover.md. Present a summary to the user highlighting:

• Key audience insights
• Competitive positioning gaps
• Biggest brand opportunity identified