Content Creation

Systematic content creation skill with AI tool integration guides, copywriting templates, visual content workflows, and quality gates. Produces high-converting, brand-consistent page content using modern tools and services.

When to Use

Creating page content (headlines, body copy, CTAs, feature descriptions)
Writing blog posts (research, content brief, authoring, cross-linking)
Generating visual content with AI tools (Midjourney, DALL-E, Stable Diffusion)
Writing landing page copy optimized for conversion
Integrating external content generation services
Optimizing existing page content for engagement and conversion
Synchronizing content changes across visible text, SEO metadata, and JSON-LD structured data
Creating content briefs for designers and copywriters

When NOT to Use

Designing UI components or layouts (use ui-ux-design skill)
Writing technical documentation (use content-writer role)
Conducting SEO audits (use seo-review skill workflow)
Implementing frontend code (use frontend-engineer role)

AI Content Generation Tools

Text Generation

Tool	Best For	Integration
ChatGPT (GPT-4o)	Long-form copy, creative writing, brainstorming	API or web UI
Claude	Nuanced writing, analysis, brand voice adherence	API or web UI
Gemini	Multimodal content (text + image analysis)	API or web UI
Jasper	Marketing copy, ad copy, email sequences	SaaS platform
Copy.ai	Short-form copy, social media, product descriptions	SaaS platform

Image Generation

Tool	Best For	Output Quality
Midjourney	Photorealistic images, artistic illustrations, brand visuals	Highest quality, best aesthetics
DALL-E 3	Quick concept images, illustrations, diagrams	Good quality, natural language prompts
Stable Diffusion	Custom fine-tuned models, batch generation, full control	Varies, highest flexibility
Flux	Fast generation, good quality, open source	High quality, fast
Ideogram	Text in images, logos, typography-heavy visuals	Best for text rendering
Leonardo.ai	Game assets, consistent characters, style transfer	Good for series/consistency

Stock and Asset Services

Service	Content Type	License
Unsplash	Photography	Free commercial use
Pexels	Photography + Video	Free commercial use
Undraw	SVG illustrations	Free, customizable colors
Storyset	Animated illustrations	Free with attribution
Lottie / LottieFiles	Micro-animations	Free + premium
Noun Project	Icons	CC or paid license
Envato Elements	All creative assets	Subscription license

Video and Animation

Tool	Best For
Loom	Quick product demos, walkthroughs
Synthesia	AI avatar videos, explainers
Runway	AI video generation, editing
Rive	Interactive animations for web
Spline	3D web experiences

Content Quality Gates

Every piece of content must pass these gates before publication:

Gate 1: Accuracy

All product claims are verifiable
Statistics cite sources
Screenshots match current product version
Pricing information is current
Legal claims reviewed (guarantees, SLA, compliance)

Gate 2: Brand Alignment

Voice matches brand guidelines
Tone appropriate for context and audience
Terminology consistent with existing content
Visual style matches brand identity
No off-brand humor, slang, or references

Gate 3: Conversion Optimization

Clear value proposition above the fold
Single primary CTA per section
Benefits-focused (not feature-focused)
Social proof near decision points
Friction minimized (short forms, clear next steps)

Gate 4: Accessibility

All images have descriptive alt text
Video has captions
Text meets contrast requirements (4.5:1)
Content readable at 200% zoom
No information conveyed by color alone

Gate 5: SEO and Content Sync

Unique title tag with primary keyword
Unique meta description
Heading hierarchy (H1→H2→H3)
Internal links with descriptive anchors
Structured data where applicable
All content surfaces in sync (see seo-content-sync-checklist.md)

Gate 6: Legal and Ethics

No fabricated testimonials or reviews
No misleading before/after claims
AI-generated images reviewed for artifacts and bias
Proper attribution for third-party content
License compliance for stock assets
No dark patterns in copy

Gate 7: GEO/AEO Structure (mandatory for public-facing content)

Text passed through geo-writer skill — macro/meso/micro structure applied
Single literal H1; H2 sections phrased as standalone questions or topics
Answer-first sentences in every section (30-60 words, self-contained)
Entity consistency — canonical brand terms used verbatim, no pronoun drift
High-leverage formats included where natural (FAQ, comparison table, HowTo steps)
Schema requirements identified (Article, Person, Organization, FAQPage, HowTo as applicable)
geo-content rule satisfied

Gate 8: Humanization (mandatory)

Text scanned for AI writing patterns using humanizer skill
No AI vocabulary words (delve, foster, landscape, tapestry, underscore, vibrant, pivotal)
No promotional inflation (nestled, groundbreaking, stunning, renowned)
No chatbot artifacts or sycophantic tone
No em dash overuse, emoji decoration, or bold-header lists
No filler phrases, excessive hedging, or generic positive conclusions
Anti-AI audit performed for text longer than 2 paragraphs
Text sounds natural when read aloud

See content-tools-guide.md for the workflow index and page-content-patterns.md for the page-pattern index.

Integration

Follows rules: content-designer role (content strategy, conversion copy), ui-ux-designer role (visual direction), geo-content rule (enforces GEO/AEO structure for public-facing content), humanize-content rule (enforces AI pattern removal)
Used by workflows: blog-post skill (blog authoring), ui-ux-design skill (content phase), docs skill (public-facing content)
Skills: geo-writer skill (Gate 7 — GEO/AEO structure pass), humanizer skill (Gate 8 — AI writing pattern removal)
Companion resources: content-tools-guide.md, content-research-workflows.md, ai-content-generation-workflows.md, content-ops-and-measurement.md, page-content-patterns.md, page-patterns-product-pages.md, page-patterns-blog-and-layout.md, seo-content-sync-checklist.md

content-creation

SKILL.md.claude/skills/content-creation/SKILL.md