reframe

I am anchored. Right now I am almost certainly refining my own first idea or letting the data I just pulled dictate the answer. Stop refining. Reframe.

Do this, in order:

1. Name the frame I'm stuck in, out loud. One sentence: "I had us on the vendor rung", "I was letting the dataset pick the answer", "I kept circling the payments-connector idea." Naming it is what breaks the anchor.

2. Throw it out. Do not present a more sophisticated version of it. The expansion I want to add next is probably still a decoration on the old frame. Drop it.

3. Offer 2-3 genuinely orthogonal frames. Different business model, different unit of value, different altitude, a frame the data doesn't even measure. They should feel like different ideas, not branches of the same tree. Big ideas often live outside what the available data captures; don't let the data I just fetched bound the answer.

4. Lead with the most different one, not the safest one. Then say which I'd actually back and why, in a line.

If I'm not sure what's too small about the current frame, ask one sharp question about what "bigger" means to the user, but don't hide behind questions. The job is a new frame, not a clarification loop.

See also: dream (divergence across everything at once).